Shoot Inspo

Lorri McCrackin

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Welcome to my corner of the internet where I share my best tips on visual branding, brand photoshoots and tons of free resources!

I'm Christina, your go-to brand photographer and visual brand mentor.


Victoria Personal Brand Photography

Victoria Personal Brand Photography

It was such a pleasure capturing Lorri’s Victoria Personal Brand Photography! We finally got to do a photoshoot in Victoria, BC is it was so amazing. During the day of her photoshoot we spent a lovely afternoon in her condo, walking along Cook Street, and exploring to Arbutus Cove. I even got to meet Lorri’s dog! Vancouver Island is beautiful. I absolutely love being by the ocean! It is easy to see why Lorri moved from Edmonton to Victoria.

Victoria Personal Brand Photography

Brand Photographer Victoria

Victoria Branding Photography

Victoria BC Photographer

Victoria BC Portrait Photographer

Victoria Personal Brand Photography

Victoria BC Headshot Photographer

Victoria Personal Brand Photography

Victoria Personal Brand Photography

Victoria BC Photographer

Victoria Personal Brand Photography

Victoria BC Branding Session

Branding Photoshoot Victoria BC

Lorri’s passion is helping people come home to themselves by designing interiors that feel authentic, embody their values, and tell their story.

Honed over 25 years in the industry, Lorri’s creative process starts by engaging the senses. Beyond the posed, filtered Instagram version of your life, her eyes, ears, and heart are attuned to the other you—the quirks, interests, layers, contradictions, and memories that she believes are the foundation of authentic personal style and interesting design.

Sustainability and conscious consumption are at the heart of Lorri’s design approach. When you work with Lorri you’ll find that less is more—especially when it’s punctuated by a one-of-a-kind piece that’s been handcrafted by an artisan with a real story to tell.

Of course, none of this matters if the process isn’t equally thoughtful. As a project manager, Lorri prides herself on organization and communication, working across the construction management team to steward your vision and execute the design plan in a timely manner.

Find out more about Lorri and her interior design business, as well as take a peek at how her Victoria BC Brand Photography session has been integrated into her website here.

All images captured in beautiful Victoria, BC.

If you’re ready to elevate your brand with a Victoria, BC Personal Brand Photography session and attract your dream clients, send an email today! I’d love to hear from you!

Want to NOT feel awkward AF during your brand photoshoot?

This free guide contains my top five practical tips to help you look natural, confident and like YOU on camera.

(Even if it’s your first photoshoot or you don't feel photogenic).

Free Sh*t!