To ensure your visuals are cohesive, authentic and appealing to your ideal client, we’ll start by getting clear on your audience, your offer and you. Identifying the gap between what you’re currently putting out there and how you want to be perceived.

Then we turn that into your new and improved visual guidelines which will work as the “compass” for your brand as we tweak the rest of your visual presence.

This looks like:

✅ Clarity on who it is you actually want to work with so that your visuals are attracting the right people

✅ Complete visual brand audit of your website & social profiles so that we make sure you’re showing up consistently everywhere online

✅ Feedback of brand colors & fonts to help look high end so that clients see you and immediately think “OMG they look so pro!”

✅ Brand board to easily refer back to so that creating consistent visuals is easy peasy!

Here's what you'll walk away with

Visual Brand Foundations

Now we’ve got those foundations in place, the next step is to create templates that reflect your refreshed visual brand both for consistency’s sake - but also to save you countless hours in your content creation process. This will take all the guesswork out of what to share and how to share it in order to stop the scroll and attract your dream clients on social.

This part of the process includes:

✅ Sourcing pre-made Canva templates (if needed) that are in alignment with your new aesthetic

✅ Me customizing those templates or creating some from scratch so you have a library of ready-to-use, on-brand graphics

✅ Your Canva account organized & set up with Brand Kit as well as folder structure so you can find everything you need (no more excuses!)

✅ Lifetime access to my Canva mini course full of short, easily digestible video trainings to refer back to over and over again

DIY Essentials

No more hiding behind stock photos or old headshots – a levelled up visual identity means it’s also time for you to show your face and infuse more of your personality into your brand. We’re going to do this by planning out your next (or first!) personal branding photoshoot complete with creative direction (the overall “vibe”) and a detailed shoot plan so you know exactly what you need to get those scroll-stopping shots.

In a nutshell, here’s what to expect:

✅ Photoshoot Pinterest mood board creation to help create the vision & vibe for your shoot plus an in-depth questionnaire before we get to the planning phase

✅ Complete custom plan for your next brand photoshoot including shot list essentials, outfit recommendations, props you need and more

✅ Posing guide so you know WTF to do in front of the camera (plus some personalized tips to help with your confidence on the day)

✅ Bonus resources including photoshoot planning workbook, post-photoshoot checklist & guide on how to find the perfect-for-you brand photog in your area to save time and make the search easier

Photoshoot Creative Direction