Social Media Branding
I know you know that having a presence on social media is key to build the know, like and trust factor with clients. Instagram is one of the most popular platforms to be on, and one of my personal favorites.
On more than one occasion I’ve heard business owners comment on how it can be overwhelming with what to post and how to get good images that really portray their brand on a budget!
I’m here to tell you it can be easy AND you can do it with your iPhone.
…. you just exhaled a big sigh of relief, right??
So without further adieu, here are my 3 Awesome Tips to creating a cohesive, eye-catching brand on Instagram.
1. CONSISTENCY IS KEY
Consistency can create trust, it looks professional and it creates a cohesive look. You want your images (and words, colors, etc.) to all be telling the same story from the same voice.
Use watermarks consistently
If you’ve decided to watermark your images, do it consistently. This will help create brand awareness and also helps for people to find you if your image gets shared. You don’t have to use a watermark, it just depends on your goal, but it could also be a logo, URL, hashtag, etc.
Keep fonts consistent
Choose a font (or two!) that reflects your unique identity and then only use those fonts in your branding. Again, you want your brand to come from the same person, have the same message and be the same voice.
Consistent color palette
Think about a few words that would describe your brand. Are you dark/moody? Maybe bright/white/clean? Or perhaps fun/colorful/vibrant. Keep this in mind before you share an image!
2. TAKING THE PHOTO
Find good light
Whenever you’re taking a photo, you’ll want to have only one light source. I strongly suggest window light, as natural light is almost always best! Turn off all the lights in your house, find a window and possibly use sheer curtains to diffuse the light so there aren’t really harsh shadows.
Try different angles and take lots of photos
When taking the photo, watch what’s going on in the background. Make sure it’s clean and not cluttered. You don’t want dirty crumbs on the table, trees growing out of people’s heads, or (dare I say) toilets in the background!!
3. iPHONE APPS
There are tons and tons of options out there, but below are a few of my favorites.
Easy peasy! I’m so excited to see what you create!
Want to learn more about taking and editing amazing images with your phone, creating consistency in your feed, and attracting your dream clients? If you want to chat more about social media branding, click here to send me an email to set up a time to chat!!