Psychology Of Colors For Branding

I’m sure you’ve heard that humans are visual creatures. So when building your personal brand, the psychology of colors for branding is SO important and plays a much bigger role in influencing what we purchase than you might think!

So it got me thinking…

Have you ever wondered how to use the psychology of colors when marketing?

I’ve always found this fascinating and wanted to share my findings with you!
Information sourced from Feedough.com

RED

The energetic, aggressive, yet filled with emotion, red is a powerful color. It has the longest wavelength and the characteristic of appearing to be nearer than it actually is.

Red depicts:

Love
Aggression
Strength
Energy
Excitement
Emotion

BLUE

Blue is vast just like the sky. Blue is intellectual and unlike red, it soothes the mind. Blue is a true opposite of red. It has a characteristic of appearing farther than it is.

Blue depicts:

Intelligence
Coolness
Stability
Trust
Purity
Vastness
Serenity

GREEN

The color of nature, Green represents balance. It is peaceful.

Green depicts:

Peace
Reassurance
Universal love
Energy
Harmony
Balance
Equilibrium
Reliability
Growth
Health

VIOLET

Violet has the power of red combined with the intellect and stability of blue. Violet is a spiritual color. Violet soothes.

Violet depicts”

Spirituality
Royalty
Mystery
Vision
Calmness
Truth
Authenticity

ORANGE

When red’s power is combined with yellow’s confidence, we come up with motivating Orange.

Orange depicts:

Warmth
Motivation
Fun
Food
Comfort
Freedom

YELLOW

The color of the sun. Yellow means happiness. Yellow is a powerful color in inducing confidence, and self-esteem, and other positive emotions.

Yellow depicts:

Happiness
Friendliness
Confidence
Optimism
Cheerfulness
Creativity
Spirit

BLACK

Black is an intense color. It is the color of sophistication, seriousness, and deepness.

Black Depicts:

Sophistication
Glamour
Reserved
Seriousness
Control
Clarity
Efficiency

WHITE

White is pure. It consists of every color and hence has many meanings.

White depicts:

Equality
Purity
Simplicity
Cleanliness
Clarity

BROWN

Brown is a protector. It represents the earth. Brown can be seen everywhere and that too in things that are solid. Hence we tend to associate it with power and support.

Brown depicts:

Support
Seriousness
Reliability
Power
Nature

And because we’re visual creatures I wanted to share a color emotion guide I found from The Logo Company.

If you want to dive a little deeper into developing a visual brand, feel confident creating high-end visuals that help you sell, start owning your boss status, and increasing your cash flow 🙌 (uhm yes please!) click here to send me an email to set up a time to chat!!⁠