Psychology Of Colors For Branding
I’m sure you’ve heard that humans are visual creatures. So when building your personal brand, the psychology of colors for branding is SO important and plays a much bigger role in influencing what we purchase than you might think!
So it got me thinking…
Have you ever wondered how to use the psychology of colors when marketing?
I’ve always found this fascinating and wanted to share my findings with you!
Information sourced from Feedough.com
The energetic, aggressive, yet filled with emotion, red is a powerful color. It has the longest wavelength and the characteristic of appearing to be nearer than it actually is.
Blue is vast just like the sky. Blue is intellectual and unlike red, it soothes the mind. Blue is a true opposite of red. It has a characteristic of appearing farther than it is.
The color of nature, Green represents balance. It is peaceful.
Violet has the power of red combined with the intellect and stability of blue. Violet is a spiritual color. Violet soothes.
When red’s power is combined with yellow’s confidence, we come up with motivating Orange.
The color of the sun. Yellow means happiness. Yellow is a powerful color in inducing confidence, and self-esteem, and other positive emotions.
Black is an intense color. It is the color of sophistication, seriousness, and deepness.
White is pure. It consists of every color and hence has many meanings.
Brown is a protector. It represents the earth. Brown can be seen everywhere and that too in things that are solid. Hence we tend to associate it with power and support.
And because we’re visual creatures I wanted to share a color emotion guide I found from The Logo Company.
If you want to dive a little deeper into developing a visual brand, feel confident creating high-end visuals that help you sell, start owning your boss status, and increasing your cash flow 🙌 (uhm yes please!) click here to send me an email to set up a time to chat!!