Shoot Inspo

Lorri McCrackin

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Welcome to my corner of the internet where I share my best tips on visual branding, brand photoshoots and tons of free resources!

I'm Christina, your go-to brand photographer and visual brand mentor.


Victoria BC Brand Photography

Victoria BC Brand Photography

Lorri is a dream client for me!

After building a successful interior design company (Luxe Design) in Edmonton, AB with her business partner Angela, Lorri moved to Victoria, BC and started her own business. With many years of experience under her belt, she knew she wanted to really get her branding right before launching her new business. And boy did she ever get it right! Her branding really reflects who she is and I was so honoured to get to photograph her!
She is full of class and style, and a dream to photograph!

Victoria BC Brand Photography

Victoria BC Brand Photography

Victoria BC Brand Photography

Branding Session Details

Victoria BC Brand Photography

Personal Branding Photography Session

Victoria BC Brand Photography

Victoria BC Personal Branding Photography

Interior Designer Headshots

Victoria BC Brand Photography

Lorri’s passion is helping people come home to themselves by designing interiors that feel authentic, embody their values, and tell their story.

Honed over 25 years in the industry, Lorri’s creative process starts by engaging the senses. Beyond the posed, filtered Instagram version of your life, her eyes, ears, and heart are attuned to the other you—the quirks, interests, layers, contradictions, and memories that she believes are the foundation of authentic personal style and interesting design.

Sustainability and conscious consumption are at the heart of Lorri’s design approach. When you work with Lorri you’ll find that less is more—especially when it’s punctuated by a one-of-a-kind piece that’s been handcrafted by an artisan with a real story to tell.

Of course none of this matters if the process isn’t equally thoughtful. As a project manager, Lorri prides herself on organization and communication, working across the construction management team to steward your vision and execute the design plan in a timely manner.

Find out more about Lorri and her interior design business, as well as take a peek at how her Victoria BC Brand Photography session has been integrated into her website here.

Hair by the amazing Kelsey Seib

Makeup by the also amazing True Beauty Makeup Artistry

Styled by the talented Jennifer Clark Styling

If you’re ready to elevate your brand with Victory BC Brand Photography and attract your dream clients, send an email today! I’d love to hear from you!

Want to NOT feel awkward AF during your brand photoshoot?

This free guide contains my top five practical tips to help you look natural, confident and like YOU on camera.

(Even if it’s your first photoshoot or you don't feel photogenic).

Free Sh*t!