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5 Signs You Need to Update Your Brand Photos

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I'm Christina, your go-to brand photographer and visual brand mentor.


Personal Branding Tips

Personal Branding Tips

Have you ever wondered: when is the right time to refresh my branding photos? Searching the internet for personal branding tips? Well, I’m popping on your feed today, happy to help you answer that question!

Below are 5 signs that it is time to update your personal branding photos!

1. They’re straight up unprofesh

Are your images ALL selfies in terrible lighting? Don’t get me wrong, there is a time and place for selfies, however, if the first impression someone gets of your visual brand is a photo of you cropped out of a group selfie with your BFFs at a wedding two years ago…. you need to book a branding photoshoot stat!

2. They’re inconsistent

If you have pro images from the past few years but they’re all from different photographers, chances are they aren’t edited the same and look inconsistent. The way a photo is edited is a huge part of a visual brand and can change the tone and feel of an image. You really want your entire visual brand (images, words, colors, fonts, etc.) to look like it’s all from the same person telling the same story. You should find a photographer that fits your brand style, not the other way around.

3. They’re boring

Are your images old and stale? Do they lack personality? When people are scrolling your Insta feed they want to know not only what you do, but also who you are.

Are you bright, loud, and bubbly? Then this should show in your photos! How about pictures of you dancing in a bright dress, or laughing one of those big scrunched-up-nose-laughs.

Are you calm, centered, ground, and nature-loving? Then how about some photos of you walking barefoot on grass at sunset.

4. They don’t look like you

Have you changed up your hairstyle? Refreshed your wardrobe? Make sure who you are online looks like how you show up in person as well. If you regularly wear your hair in a high pony and rock those leggings with an oversized tee – own it! And get photographed just like that. Yes, you could do some pictures a bit more polished, but really embrace who you are and be authentic.

5. They don’t match your brand colours

Have you refreshed your brand since your last personal branding photoshoot? If you changed up your logo and brand colours, chances are they are a different vibe now, and you want to make sure your images match your visual brand vibe. Your images are just one part of the story, and all elements of your visual brand should be cohesive.

I hope this helps! If there are any other questions you’d like me to answer, don’t hesitate to send me a message and I’ll take a peek!

Keep following your passion!

~ Christina

Is it time to update your brand photos?

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Want to NOT feel awkward AF during your brand photoshoot?

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(Even if it’s your first photoshoot or you don't feel photogenic).

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