Shoot Inspo

Lorri McCrackin

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Welcome to my corner of the internet where I share my best tips on visual branding, brand photoshoots and tons of free resources!

I'm Christina, your go-to brand photographer and visual brand mentor.


Full Year Branding Sessions

Full Year Branding Sessions

I photographed Lorri for one of her Full Year Branding Sessions in her Luxe Design office in Edmonton, AB. Lorri is always such a joy to photograph! She is so radiant and loved the ideas she brought to the shoot. We had the pleasure of working with my dream team again – Jess on makeup and Kelsey on hair. The day couldn’t have turned out any better!

Edmonton Brand Photographer

Edmonton Business Photographer

Edmonton Headshot Photographer

Full Year Branding Sessions

Full Year Branding Sessions

Branding Photography Edmonton

Full Year Branding Sessions

Full Year Branding Sessions

Lorri’s passion is helping people come home to themselves by designing interiors that feel authentic, embody their values, and tell their story.

Honed over 25 years in the industry, Lorri’s creative process starts by engaging the senses. Beyond the posed, filtered Instagram version of your life, her eyes, ears, and heart are attuned to the other you—the quirks, interests, layers, contradictions, and memories that she believes are the foundation of authentic personal style and interesting design.

Sustainability and conscious consumption are at the heart of Lorri’s design approach. When you work with Lorri you’ll find that less is more—especially when it’s punctuated by a one-of-a-kind piece that’s been handcrafted by an artisan with a real story to tell.

Of course, none of this matters if the process isn’t equally thoughtful. As a project manager, Lorri prides herself on organization and communication, working across the construction management team to steward your vision and execute the design plan in a timely manner.

Find out more about Lorri and her interior design business, as well as take a peek at how her Victoria BC Brand Photography session has been integrated into her website here.

Hair by the amazing Kelsey Seib

Makeup by the also amazing True Beauty Makeup Artistry

If you’re ready to elevate your brand with Full Year Branding Sessions and attract your dream clients, send an email today! I’d love to hear from you!

Want to NOT feel awkward AF during your brand photoshoot?

This free guide contains my top five practical tips to help you look natural, confident and like YOU on camera.

(Even if it’s your first photoshoot or you don't feel photogenic).

Free Sh*t!