Shoot Inspo

Lynne Murfin

Hey there!
Welcome to my corner of the internet where I share my best tips on visual branding, brand photoshoots and tons of free resources!

I'm Christina, your go-to brand photographer and visual brand mentor.


Calgary Personal Branding Photographer

Calgary Personal Branding Photographer

I recently had the privilege of photographing Lynne Murfin in her office located in Calgary, Alberta. If you’ve never been, you definitely should as it one of the most beautiful spaces I’ve been to!


Her practice ‘Lynne Murfin MD’ opened in 2010 and has grown to be a leading provider of Functional and Integrative medical care to hundreds of patients. Lynne has built a team of highly skilled, experienced and dedicated clinicians, practitioners and administrative staff who are ready to support your individualized journey to better health and vitality. She is whole-heartedly focused on her life’s mission to help people heal and achieve extraordinary outcomes. She believes that health is more than merely the absence of disease. It is a total state of physical, mental, emotional, spiritual, and social wellbeing through the creation of a whole and meaningful life. Lynne leaves no stone unturned to determine the root cause of illness or imbalance.


When you walk into her office, it feels nothing like a medical clinic!


Lynne has a beautiful energy about her and photographing her was an absolute joy! She has such a radiant presence, and is incredibly photogenic! Exploring nearly every space throughout her office and capturing her beautiful smile and gorgeous brand in every image made for a fun photoshoot.

Calgary Personal Branding PhotographerCalgary Personal Branding Photographerpersonal branding calgaryCalgary Personal Branding PhotographerCalgary Personal Branding Photographer

Lynne has such an amazing story. She was born and raised in South Africa and earned her medical degree at The University of Cape Town. She accepted a six-month assignment in Saskatchewan and that’s where she met her future husband! They continued their journey together to the middle east due to his work, where she accepted an opportunity as specialist physician, part of an advanced team at a state-of-the-art hospital. Four years later, they returned to Canada and settled in Calgary where she fulfilled her dream of opening a family practice of her own.

There is so much more to Lynne’s story, which you can read here.

Looking for a Calgary Personal Branding Photographer? If you’re ready to elevate your brand and attract your dream clients, send an email today! I’d love to hear from you!

Want to NOT feel awkward AF during your brand photoshoot?

This free guide contains my top five practical tips to help you look natural, confident and like YOU on camera.

(Even if it’s your first photoshoot or you don't feel photogenic).

Free Sh*t!